Residency Program participants for Kyrgyz Craftspeople © ICHCAP
Minji Kim
Programme Specialist, Strategic Development Office, ICHCAP
ICHCAP has been leading a four-year project (2023–2026) titled “Promoting Cultural Tourism Industry by Capacity Building for Production and Digital Marketing of Traditional Craft in the Kyrgyz Republic.” In collaboration with the Korea Heritage Service, Kyrgyzstan’s Ministry of Culture, and the Kyrgyz National Commission for UNESCO, the initiative aims to elevate Kyrgyzstan’s traditional crafts as cultural and tourism products. By fostering cultural heritage cooperation and revitalizing the crafts industry, the project seeks to drive regional economic growth, reduce poverty, and support sustainable development.
1. Traditional Crafts Policy and System Development: Establishing a Framework for Sustainable Development
A long-term, structured strategy is essential for the sustainable development and growth of Kyrgyzstan’s traditional crafts industry. This project prioritizes the establishment of a mid- to long-term strategic plan and the implementation of a certification system to promote and enhance the value of Kyrgyzstan’s traditional crafts. Recognizing the significant historical and cultural importance of these crafts in the modern market requires a robust legal and institutional framework. To this end, the Traditional Crafts Act of 2022 will be revised, and a new certification system introduced, ensuring a solid foundation for the continued growth and vitality of Kyrgyzstan’s traditional crafts industry.
2. Improved Capacity of Stakeholders in Traditional Crafts: Supporting Independent Growth
The revitalization of traditional crafts requires strengthening the shared industrial vision and enhancing the capacity of key stakeholders. To this end, policymakers are offered training to develop policy perspectives that promote traditional crafts, while intermediaries in the craft sector participate in market-focused training programs held in Korea. Artisan residency programs further support Kyrgyz craftspeople by fostering cultural exchange and inspiring creative innovation. Additionally, efforts are made to empower local communities, ensuring that the traditional crafts industry is deeply rooted in the community and capable of achieving sustainable growth.
3. Strengthening the Value Chain of Traditional Crafts: Transformation Into Cultural Tourism Products
For traditional crafts to generate economic value and contribute to Kyrgyzstan’s tourism industry, a systematic strengthening of the value chain is essential. The third strategic task focuses on enhancing this value chain to enable traditional crafts to gain commercial significance. As part of this effort, the project includes research to establish a comprehensive database of traditional crafts, systematically documenting their techniques, types, and historical value. Additionally, initiatives such as contests and support for product development aim to facilitate the creative transformation of traditional crafts into cultural tourism products. These efforts not only inspire pride among local artisans but also help to attract new consumer markets for Kyrgyzstan’s traditional crafts. Furthermore, strategic branding and marketing research, along with the production of promotional content, aim to showcase the value of Kyrgyz traditional crafts on both domestic and international platforms, elevating their profile and appeal worldwide.
4. Establishing and Operating Traditional Crafts Infrastructure: Physical and Technical Support
The project focuses on creating infrastructure for training and exhibitions to support the sustainable growth of Kyrgyz’s traditional crafts industry. Traditional crafts centers will be established within existing institutions and establishments, such as the Bishkek School of Contemporary Art, Burana Tower in Tokmok, and the Nomadic Civilization Center in Issyk-Kul, and will be equipped with essential resources. These centers are expected to serve as vital hubs where artisans can showcase their works and engage with visitors, fostering greater appreciation and interaction with Kyrgyzstan’s traditional crafts.
5. Project Management and Collaboration System
Effective operation of the project requires close collaboration with local experts and relevant agencies. To this end, local coordinators are appointed to oversee detailed coordination on-site, while cooperation with the National Commission of the Kyrgyz Republic for UNESCO enhances localization and execution efficiency. A Project Management Committee, comprising experts from Korea and Kyrgyzstan, formulates policy directions and implementation strategies. Additionally, a strong partnership between the two countries is fostered through collaboration with the Korean Embassy in Kyrgyzstan and the Kyrgyz Embassy in Korea.
6. Conclusion: Vision for Mutual Growth Through Cultural Heritage Collaboration
This project stands as a valuable example of how Korea and the Kyrgyz Republic can collaborate to safeguard intangible cultural heritage (ICH) while sharing cultural values. By safeguarding traditional crafts and linking them to sustainable regional economic development, the project presents a forward-looking model for ICH safeguarding in the Asia-Pacific region. It serves as a significant milestone in advancing collaborative efforts for heritage protection and sustainable growth. ICHCAP remains committed to strengthening its partnership with Kyrgyzstan, working together to develop innovative models for ICH safeguarding and sustainable development. ICH
Group photo of invitation program participants with KG ambassador © ICHCAP
